About Wilsonville Subaru

In March of 2007, Dave Jachter and his team launched the very first “One Person, One Price, No Bull!” dealership in the Portland area. There was no other franchise store of its kind in the Northwest. Dave promised consumers a different kind of car experience; one that would shape the way cars were sold.Instead of putting a sales team in between the guest and the car they wanted, he wanted to put the sales team on the guest side of things. He eliminated entire classes of sales employees found in traditional dealerships. Gone were the “closers”, the dealership hammers that were there to wear out guests and preserve profits. Also gone were the finance managers and the painful waiting times that went with them.

The store presented a new kind of sales professional and a new kind of process. The “One Person” piece of the puzzle created a unique opportunity to eliminate the back-and-forth games that consumers really hated when shopping for a car. One highly-trained, professional, and caring Guest Advocate could learn about a guest’s wants and needs and present options for all the phases of a vehicle decision: the car, the personalization, the financing, and the ownership experience.

After nearly 4 decades in the car business, it was clear to Dave that auto buyers wanted information. And they didn’t just want some information; they wanted all of it, right up front, without having to ask for it.

Foremost, guests wanted the price. Not “a” price, but “the” price. They’d grown weary of multiple dealership visits and playing the price game. “If there’s a lowest price you’re willing to sell the car for, why don’t you just tell me?!” So they did. From the first day of operation, Wilsonville Subaru’s sister store posted the lowest price right in the window of every new and used car in inventory.

People wanted to know how much their trade-in was worth and why. Guests wanted to know, based on their credit history, their best rate for financing. They wanted to know how much the accessories would cost and how much they would pay for finance products like service agreements and maintenance plans. So the dealership shared all of that info up front with guests too.

They even shared pricing information on their website; something that no other dealers would dream of doing at the time.

Automobile shoppers in the Metro Portland area – and beyond – took notice. That store quickly began receiving the first of over a thousand reviews online about how great the experience was. The team earned awards like DealerRater’s Dealer of the Year and the Toyota President’s Award. They outsold every other Oregon dealer of any make in their first full year in business.

In the years since that store’s opening, automobile shoppers in Oregon and Southwest Washington noticed a change in car dealer advertising. Commercials were talking less and less about price and “deals” while talking more about guest service experience and reviews. Consumers wanted more and that store delivered while helping to drive this new approach at dealerships across the area.

Now, Dave Jachter brings the No Bull business model to Subaru, one of the most popular brands in the Pacific Northwest. In December 2016, Wilsonville Subaru opened its doors and introduced One Person, One Price, No Bull to a whole new guest base. Our desire is to make a positive connection with Subaru shoppers and owners in and around Wilsonville. Our hope is that you’ll make this new journey with us. Whether you buy or service with us, or just drop in to check things out, we want your visit to be nothing short of excellent.

And that’s No Bull.